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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Werbung"
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Werbung
Consumer behaviour
343
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343
Experiment
48
Personality psychology
48
Persönlichkeitspsychologie
48
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Dimofte, Claudiu V.
2
Aydınoğlu, Nilüfer
1
Brumbaugh, Anne M.
1
Brundel, Frédéric F.
1
Childers, Terry L.
1
Cian, Luca
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Coulter, Robin A.
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DelVecchio, Devon S.
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Moore, Sarah G.
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Pechmann, Cornelia
1
Pezzuti, Todd
1
Pirouz, Dante
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Roehm, Harper A.
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Schlosser, Ann E.
1
Shavitt, Sharon
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Topolinski, Sascha
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Townsend, Claudia
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Yalch, Richard F.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
102
Journal of marketing communications
97
Journal of advertising research
75
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising
54
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising : official publication of the American Academy of Advertising
42
Journal of promotion management : JPM
42
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
38
Psychology & marketing
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Health marketing quarterly
25
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
23
Young consumers : insight and ideas for responsible marketers
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Marketing letters : a journal of research in marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing
19
Journal of marketing research : JMR
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
18
Journal of current issues and research in advertising
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
European journal of marketing
13
European journal of operational research : EJOR
13
Journal of historical research in marketing
13
Marketing intelligence & planning
13
SpringerLink / Bücher
13
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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ECONIS (ZBW)
14
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1
The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd
;
Pirouz, Dante
;
Pechmann, Cornelia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
Saved in:
2
The effect of perceived message choice on persuasion
Schlosser, Ann E.
;
Shavitt, Sharon
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003883890
Saved in:
3
The role of frequency of experience with a product category and temporal orientation in self-referent advertising
Dimofte, Claudiu V.
;
Yalch, Richard F.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 343-354
Persistent link: https://www.econbiz.de/10008658284
Saved in:
4
Are low-literate and high-literate consumers different? : applying resource-matching theory to ad processing across literacy levels
Jae, Haeran
;
DelVecchio, Devon S.
;
Childers, Terry L.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 312-323
Persistent link: https://www.econbiz.de/10009259702
Saved in:
5
A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them
Dimofte, Claudiu V.
;
Goodstein, Ronald Charles
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 416-430
Persistent link: https://www.econbiz.de/10011344198
Saved in:
6
Judgment is not color blind : the impact of automatic color preference on product and advertising preferences
Kareklas, Ioannis
;
Brundel, Frédéric F.
;
Coulter, Robin A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 87-95
Persistent link: https://www.econbiz.de/10010359875
Saved in:
7
Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Peterson, Francine
;
Hamilton, Rebecca W.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10010359883
Saved in:
8
Consumer responses to parodic ads
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10010359885
Saved in:
9
Popcorn in the cinema : oral interference sabotages advertising effects
Topolinski, Sascha
;
Lindner, Sandy
;
Freudenberg, Anna
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 169-176
Persistent link: https://www.econbiz.de/10010366309
Saved in:
10
Where you say it matters : why packages are a more believable source of product claims than advertisements
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
3
,
pp. 426-434
Persistent link: https://www.econbiz.de/10011531111
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