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Why do people give? : the role of identity in giving
Aaker, Jennifer; Akutsu, Satoshi - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 267-270
Persistent link: https://www.econbiz.de/10003883871
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Brands as intentional agents : our response to commentaries
Fiske, Susan T.; Malone, Chris; Kervyn, Nicolas - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
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Cultivating admiration in brands : warmth, competence, and landing in the "golden quadrant"
Aaker, Jennifer; Garbinsky, Emily N.; Vohs, Kathleen D. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 191-194
Persistent link: https://www.econbiz.de/10009576936
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If money does not make you happy, consider time
Aaker, Jennifer L.; Rudd, Melanie; Mogilner, Cassie - In: Journal of consumer psychology : JCP : the official … 21 (2011) 2, pp. 126-130
Persistent link: https://www.econbiz.de/10009127104