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"Brands as intentional agents" : questions and extensions
MacInnis, Deborah J. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 195-198
Persistent link: https://www.econbiz.de/10009576935
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Affective forecasting and self-control : why anticipating pride wins over anticipating shame in a self-regulation context
Patrick, Vanessa M.; Chun, HaeEun Helen; MacInnis, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 537-545
Persistent link: https://www.econbiz.de/10003884456
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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
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Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 355-374
Persistent link: https://www.econbiz.de/10011739830