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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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When demand accelerates demand : trailing the bandwagon
Herpen, Erica van
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 302-312
Persistent link: https://www.econbiz.de/10003883895
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2
The benefits of behaving badly on occasion : successful regulation by planned hedonic deviations
Vale, Rita Coelho do
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10011478801
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