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Looking for my self : identity-driven attention allocation
Coleman, Nicole Verrochi; Williams, Patti - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 504-511
Persistent link: https://www.econbiz.de/10011344179
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Marketing actions that influence estimates of others also shape identity
Burson, Katherine A.; Gershoff, Andrew D. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 495-503
Persistent link: https://www.econbiz.de/10011344181
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Identity-based motivations and anticipated reckoning : contributions to gift-giving theory from an identity-stripping context
Klein, Jill G.; Lowrey, Tina M.; Otnes, Cele - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 431-448
Persistent link: https://www.econbiz.de/10011344195
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A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them
Dimofte, Claudiu V.; Goodstein, Ronald Charles; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 416-430
Persistent link: https://www.econbiz.de/10011344198
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From slum tourism to smiley selfies : the role of social identity strength in the consumption of morally ambiguous experiences
Schuckmann, Julia von; Barros, Lucia S. G.; Dias, Rodrigo S. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 192-210
Persistent link: https://www.econbiz.de/10011858561
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Conforming conservatives : how salient social identities can increase donations
Kaikati, Andrew M.; Torelli, Carlos J.; Winterich, … - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 422-434
Persistent link: https://www.econbiz.de/10011789693
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"Our" brand's failure leads to "their" product derogation
Chae, Boyoun; Dahl, Darren W.; Zhu, Rui Juliet - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 466-472
Persistent link: https://www.econbiz.de/10011789702