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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
International journal of forecasting
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Continuing to broaden the marketing concept : making the world a better place
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Toward a more nuanced understanding of the statistical properties of a median split
Iacobucci, Dawn
;
Posavac, Steven S.
;
Kardes, Frank R.
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 652-665
Persistent link: https://www.econbiz.de/10011411590
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2
The median split : robust, refined, and revived
Iacobucci, Dawn
;
Posavac, Steven S.
;
Kardes, Frank R.
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 690-704
Persistent link: https://www.econbiz.de/10011411596
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