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Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction
Ng, Sharon; Kim, Hakkyun; Rao, Akshay R. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10010485546
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Bicultural self-defense in consumer contexts : self-protection motives are the basis for contrast versus assimilation to cultural cues
Mok, Aurelia; Morris, Michael W. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 175-188
Persistent link: https://www.econbiz.de/10009766883
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The interactive effects of duality expertise and coping frames on responses to ambivalent messages
Kramer, Thomas; Lau-Gesk, Loraine; Chiu, Chi-yue - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 661-672
Persistent link: https://www.econbiz.de/10003936193
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It's not just numbers : cultural identities influence how nutrition information influences the valuation of foods
Gomez, Pierrick; Torelli, Carlos J. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 404-415
Persistent link: https://www.econbiz.de/10011344200
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A dynamic view of cultural influence : a review
Briley, Donnel; Wyer, Robert S.; Li, En - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 557-571
Persistent link: https://www.econbiz.de/10010410175
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The effect of perceived message choice on persuasion
Schlosser, Ann E.; Shavitt, Sharon - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 290-301
Persistent link: https://www.econbiz.de/10003883890
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The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew; Hamilton Rice, Dan - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 78-88
Persistent link: https://www.econbiz.de/10010485549
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Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam; Gips, James - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
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An integrative review of sensory marketing : engaging the senses to affect perception, judgment and behavior
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 332-351
Persistent link: https://www.econbiz.de/10009580757
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Can disclosures lead consumers to resist covert persuasion? : the important roles of disclosure timing and type of response
Campbell, Margaret C.; Mohr, Gina S.; Verlegh, Peeter W. J. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 483-495
Persistent link: https://www.econbiz.de/10010210184