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"Seeing" the social roles of brands : how physical positioning influences brand evaluation
Huang, Xun Irene; Li, Xiuping; Zhang, Meng - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 509-514
Persistent link: https://www.econbiz.de/10010210165
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The self and the brand
Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 271-275
Persistent link: https://www.econbiz.de/10003883883
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Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
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The role of faith in intuition, need for cognition and method of attitude formation in implicit-explicit brand attitude relationship strength
Zimmerman, Ian; Redker, Christopher; Gibson, Bryan - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 290-301
Persistent link: https://www.econbiz.de/10009259706
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Whose fault is it? : effects of relational self-views and outcome counterfactuals on self-serving attribution biases following brand policy changes
Wiggin, Kyra L.; Yalch, Richard F. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 459-472
Persistent link: https://www.econbiz.de/10011344189
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From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan; Eisingerich, Andreas B; Park, Jason Whan - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
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Relating badly to brands
Fournier, Susan; Alvarez, Claudio - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
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Saying no to the glow : when consumers avoid arrogant brands
Munichor, Nira; Steinhart, Yael - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 179-192
Persistent link: https://www.econbiz.de/10011479194
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"I" value justice, but "we" value relationships : self-construal effects on post-transgression consumer forgiveness
Sinha, Jayati; Lu, Fang-Chi - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 265-274
Persistent link: https://www.econbiz.de/10011479207
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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181