Narrow search
Showing 1 - 4 of 4
Cover Image
Manipulating basic taste perception to explore how product information affects experience
Litt, Ab; Shiv, Baba - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10009548903
Cover Image
Editorial note: Integrating neurophysiological and psychological approaches : towards an advancement of brand insights
Shiv, Baba; Yoon, Carolyn - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10009548920
Cover Image
Can't finish what you started? : the effect of climactic interruption on behavior
Kupor, Daniella M.; Reich, Taly; Shiv, Baba - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 113-119
Persistent link: https://www.econbiz.de/10010485542
Cover Image
Food, sex and the hunger for distinction
Berger, Jonah; Shiv, Baba - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 464-472
Persistent link: https://www.econbiz.de/10009384867