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Of clouds and zombies : how and when analogical learning improves evaluations of really new products
Herzenstein, Michal; Hoeffler, Steve - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 550-557
Persistent link: https://www.econbiz.de/10011597881
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Role of executive attention in consumer learning with background music
Kang, Esther; Lakshmanan, Arun - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10011771822
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Memory markers : how consumers recall the duration of experiences
Ahn, Hee-kyung; Liu, Maggie Wenjing; Soman, Dilip - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 508-516
Persistent link: https://www.econbiz.de/10003884453
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Preference exploration and learning : the role of intensiveness and extensiveness of experience
Hoeffler, Steve; Ariely, Dan; West, Pat; Duclos, Rod - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 330-340
Persistent link: https://www.econbiz.de/10009779766
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Why don't we learn from poor choices? : the consistency of expectation, choice, and memory clouds the lessons of experience
Schwarz, Norbert; Xu, Jing - In: Journal of consumer psychology : JCP : the official … 21 (2011) 2, pp. 142-145
Persistent link: https://www.econbiz.de/10009127094
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Why brands should fear fearful consumers : how attachment style predicts retaliation
Thomson, Matthew; Whelan, Jodie; Johnson, Allison R. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 289-298
Persistent link: https://www.econbiz.de/10009569964
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Effect of effort and deadlines on consumer product returns
Janakiraman, Narayan; Ordóñez, Lisa - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 260-271
Persistent link: https://www.econbiz.de/10009569967
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Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
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Brands as intentional agents framework : how perceived intentions and ability can map brand perception
Kervyn, Nicolas; Fiske, Susan T.; Malone, Chris - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 166-176
Persistent link: https://www.econbiz.de/10009577004
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Whose fault is it? : effects of relational self-views and outcome counterfactuals on self-serving attribution biases following brand policy changes
Wiggin, Kyra L.; Yalch, Richard F. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 459-472
Persistent link: https://www.econbiz.de/10011344189