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How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness
Barone, Michael J.; Jewell, Robert D. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 496-506
Persistent link: https://www.econbiz.de/10009682424
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Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli; Huang, Yunhui; Wyer, Robert S.; Shen, Hao - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
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Effect of intelligence on consumers' responsiveness to a pro-environmental tax : evidence from large-scale data on car acquisitions of male consumers
Aspara, Jaakko; Luo, Xueming; Dhar, Ravi - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 448-455
Persistent link: https://www.econbiz.de/10011789697
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Self-regulatory strength amplification through selective information processing
Trudel, Remi; Murray, Kyle B. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10009719554
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Positively useless : irrelevant negative information enhances positive impressions
Shoham, Meyrav; Moldovan, Sarit; Steinhart, Yael - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 147-159
Persistent link: https://www.econbiz.de/10011707313
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Relative visual saliency differences induce sizable bias in consumer choice
Milosavljevic, Milica; Navalpakkam, Vidhya; Koch, Christof - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 67-74
Persistent link: https://www.econbiz.de/10009548901
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The benefits of retail therapy : making purchase decisions reduces residual sadness
Rick, Scott I.; Pereira, Beatriz de Castro Sebastião; … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 373-380
Persistent link: https://www.econbiz.de/10010403215
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When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael; Trampe, Debra - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
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Feminine to smell but masculine to touch? : multisensory congruence and its effect on the aesthetic experience
Krishna, Aradhna; Elder, Ryan S.; Caldara, Cindy - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 410-418
Persistent link: https://www.econbiz.de/10008728841
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Profits and halos : the role of firm profitability information in consumer inference
Posavac, Steven S.; Herzenstein, Michal; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 327-337
Persistent link: https://www.econbiz.de/10008658288