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Oppositional brand choice : using brands to respond to relationship frustration
Brick, Danielle J.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 257-263
Persistent link: https://www.econbiz.de/10011707492
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Nonconcious consumer psychology
Chartrand, Tanya L.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009523570
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Special Issue: Nonconscious processes in consumer psychology
Chartrand, Tanya L. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008909954
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Might an overweight waitress make you eat more? : how the body type of others is sufficient to alter our food consumption
McFerran, Brent; Dahl, Darren W.; Fitzsimons, Gavan J.; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 146-151
Persistent link: https://www.econbiz.de/10003981566
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New scanner data for brand marketers : how neuroscience can help better understand differences in brand preferences
Venkatraman, Vinod; Clithero, John A.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 143-153
Persistent link: https://www.econbiz.de/10009548884
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Yes, we have no bananas : consumer responses to restoration of freedom
Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 541-548
Persistent link: https://www.econbiz.de/10010410177
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When donating is liberating : the role of product and consumer characteristics in the appeal of cause-related products
Zemack-Rugar, Yael; Rabino, Rebecca; Cavanaugh, Lisa A.; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 213-230
Persistent link: https://www.econbiz.de/10011479199
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Median splits, type II errors, and fals-positive consumer psychology : don't fight the power
McClelland, Gary H.; Lynch, John G.; Irwin, Julie Richt; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 679-689
Persistent link: https://www.econbiz.de/10011411581
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Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011739795