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Do less ethical consumers denigrate more ethical consumers? : the effect of willful ignorance on judgments of others
Zane, Daniel M.; Irwin, Julie Richt; Walker Reczek, Rebecca - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 337-349
Persistent link: https://www.econbiz.de/10011531084
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Median splits, type II errors, and fals-positive consumer psychology : don't fight the power
McClelland, Gary H.; Lynch, John G.; Irwin, Julie Richt; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 679-689
Persistent link: https://www.econbiz.de/10011411581