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~isPartOf:"Journal of consumer psychology : the official journal of the Society for Consumer Psychology"
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The role of regulatory fit on the attraction effect
Chatterjee, Subimal
;
Roy, Rajat
;
Malshe, Ashwin Vinod
- In:
Journal of consumer psychology : the official journal …
21
(
2011
)
4
,
pp. 473-482
Persistent link: https://www.econbiz.de/10009332953
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