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~isPartOf:"Journal of consumer psychology : the official journal of the Society for Consumer Psychology"
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
Research Papers / Graduate School of Business, Stanford University
16
Research paper series / Stanford Graduate School of Business
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Working paper series / Center for Responsible Business, University of California
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Brand management ; Vol. 2
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Stanford University Graduate School of Business research paper
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Cross-cultural and critical perspectives on brands
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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The evolution of brands : from signals of quality to storehouses of trust
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Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”
Aaker, Jennifer L.
;
Garbinsky, Emily N.
;
Vohs, Kathleen D.
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
2
,
pp. 191-195
Persistent link: https://www.econbiz.de/10009972548
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