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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Klapper, Daniel"
~subject:"Brand image"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing : ZFP ; journal of research and management
Marketing letters : a journal of research in marketing
Journal of retailing
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ECONIS (ZBW)
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Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
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