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Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina; Schramm-Klein, Hanna; Mau, Gunnar - In: Marketing : ZFP ; journal of research and management 37 (2015) 4, pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
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Unterschweillige Werbung : das Ende e. Legende
Müller, Stefan - In: Marketing : ZFP ; journal of research and management 6 (1984) 4, pp. 267-272
Persistent link: https://www.econbiz.de/10003636785
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Language choice in advertising to bilinguals : asymmetric effects for multinationals versus local firms
Krishna, Aradhna; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 692-705
Persistent link: https://www.econbiz.de/10003806962
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Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
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Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano; Langhe, Bart de; Van Osselaer, Stijn M. J. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
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Sex in advertising : gender differences and the role of relationship commitment
Dahl, Darren W.; Sengupta, Jaideep; Vohs, Kathleen D. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 215-231
Persistent link: https://www.econbiz.de/10003880182
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Chemiegemeinschaftswerbung : Prakt ; Erfahrung mit Werbewirkungsforschung
Sieh, Hans C.; Bernhard, Ulrich - In: Marketing : ZFP ; journal of research and management 6 (1984) 2, pp. 99-106
Persistent link: https://www.econbiz.de/10003490698
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Emotional persuasion : when the valence versus resource demands of emotions influence consumers' attitudes
Lau-Gesk, Loraine; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 585-599
Persistent link: https://www.econbiz.de/10003919307
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Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge
Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 329-343
Persistent link: https://www.econbiz.de/10003997862
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Kommunikation im Zeitalter der Informationsüberlastung
Kroeber-Riel, Werner - In: Marketing : ZFP ; journal of research and management 10 (1988) 3, pp. 182-189
Persistent link: https://www.econbiz.de/10003609232