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Shall I tell you now or later? : assimilation and contrast in the evaluation of experiential products
Wilcox, Keith; Roggeveen, Anne L.; Grewal, Dhruv - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 763-773
Persistent link: https://www.econbiz.de/10009409014
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Market price variation, perceived price variation, and consumers' price search decisions for durabel goods
Grewal, Dhruv - In: Journal of consumer research : JCR ; an … 21 (1994) 3, pp. 453-460
Persistent link: https://www.econbiz.de/10001174673
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The value of time spent in price-comparison shopping : survey and experimental evidence
Marmorstein, Howard - In: Journal of consumer research : JCR ; an … 19 (1992) 1, pp. 52-61
Persistent link: https://www.econbiz.de/10001126039
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Humanizing products with handwritten typefaces
Schroll, Roland; Schnurr, Benedikt; Grewal, Dhruv - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 648-672
Persistent link: https://www.econbiz.de/10011929692
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Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel; Ludwig, Stephan; Ruyter, … - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 875-894
Persistent link: https://www.econbiz.de/10011770780