Narrow search
Showing 1 - 4 of 4
Cover Image
A rational reconstruction of the compromise effect : using market data to infer utilities
Wernerfelt, Birger - In: Journal of consumer research : JCR ; an … 21 (1995) 4, pp. 627-633
Persistent link: https://www.econbiz.de/10001178629
Cover Image
An evaluation cost model of consideration sets
Hauser, John R. - In: Journal of consumer research : JCR ; an … 16 (1990) 4, pp. 393-408
Persistent link: https://www.econbiz.de/10001098521
Cover Image
The Role of Inference in Context Effects: Inferring What You Want from What Is Available
Prelec, Drazen; Wernerfelt, Birger; Zettelmeyer, Florian - In: Journal of consumer research : JCR ; an … 24 (1997) 1, pp. 118
Persistent link: https://www.econbiz.de/10006673709
Cover Image
A Rational Reconstruction of the Compromise Effect: Using Market Data to Infer Utilities
Wernerfelt, Birger - In: Journal of consumer research : JCR ; an … 21 (1995) 4, pp. 627-633
Persistent link: https://www.econbiz.de/10006681658