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Consumer research and semiotics : exploring the morphology of signs, symbols, and significance
Mick, David Glen - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 196-213
Persistent link: https://www.econbiz.de/10001018731
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Counteractive construal in consumer goal pursuit
Zhang, Ying; Huang, Szu-chi; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 129-142
Persistent link: https://www.econbiz.de/10003982968
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It's not me, it's you : how gift giving creates giver identity threat as a function of social closeness
Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 164-181
Persistent link: https://www.econbiz.de/10009160922
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From close to distant : the dynamics of interpersonal relationships in shared goal pursuit
Huang, Szu-chi; Broniarczyk, Susan M.; Zhang, Ying; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 5, pp. 1252-1266
Persistent link: https://www.econbiz.de/10010490121
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It's not me, it's you : how gift giving creates giver identity threat as a function of social closeness
Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 270-287
Persistent link: https://www.econbiz.de/10009777125
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Recommendation or Evaluation? Task Sensitivity in Information Source Selection
Gershoff, Andrew D.; Broniarczyk, Susan M.; West, … - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 418-438
Persistent link: https://www.econbiz.de/10006656187
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Integrating Multiple Opinions: The Role of Aspiration Level on Consumer Response to Critic Consensus
West, Patricia M.; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 25 (1998) 1, pp. 38-51
Persistent link: https://www.econbiz.de/10006670269
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The Role of Consumers' Intuitions in Inference Making
Broniarczyk, Susan M.; Alba, Joseph W. - In: Journal of consumer research : JCR ; an … 21 (1994) 3, pp. 393-407
Persistent link: https://www.econbiz.de/10006684198
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The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
Alba, Joseph W.; Broniarczyk, Susan M.; Shimp, Terence A.; … - In: Journal of consumer research : JCR ; an … 21 (1994) 2, pp. 219-235
Persistent link: https://www.econbiz.de/10006684210
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Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context
Burroughs, James E.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 31 (2004) 2, pp. 402-411
Persistent link: https://www.econbiz.de/10006645533