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Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin; Deng, Xiaoyan; Unnava, Hanumantha Rao; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
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Nostalgia weakens the desire for money
Lasaleta, Jannine D.; Sedikides, Constantine; Vohs, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 713-729
Persistent link: https://www.econbiz.de/10010473397
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From the commercial to the communal : reframing taboo trade-offs in religious and pharmaceutical marketing
McGraw, A. Peter; Schwartz, Janet A.; Tetlock, Philip E. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 157-173
Persistent link: https://www.econbiz.de/10009563540
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The distinct affective consequences of psychological distance and construal level
Williams, Lawrence E.; Stein, Randy; Galguera, Laura - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1123-1138
Persistent link: https://www.econbiz.de/10010353443
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Toward a reconciliation of market power and information theories of advertising effects on price elasticity
Mitra, Anusree - In: Journal of consumer research : JCR ; an … 21 (1995) 4, pp. 644-659
Persistent link: https://www.econbiz.de/10001178628
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Family identity : a framework of identity interplay in consumption practices
Epp, Amber M.; Price, Linda L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 1, pp. 50-70
Persistent link: https://www.econbiz.de/10003754713
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Consumer emotional intelligence : conceptualization, measurement, and the prediction of consumer decision making
Kidwell, Blair; Hardesty, David M.; Childers, Terry L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 1, pp. 154-166
Persistent link: https://www.econbiz.de/10003754714
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Flying under the radar: perverse package size effects on consumption self-regulation
Coelho do Vale, Rita; Pieters, Rik; Zeelenberg, Marcel - In: Journal of consumer research : JCR ; an … 35 (2008/09) 3, pp. 380-390
Persistent link: https://www.econbiz.de/10003768667
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The effects of reduced food size and package size on the consumption behavior of restrained and unrestrained eaters
Scott, Maura L.; Nowlis, Stephen M.; Mandel, Naomi; … - In: Journal of consumer research : JCR ; an … 35 (2008/09) 3, pp. 391-405
Persistent link: https://www.econbiz.de/10003768676
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Preferences for enhancement pharmaceuticals: the reluctance to enhance fundamental traits
Riis, Jason; Simmons, Joseph P.; Goodwin, Geoffrey P. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 3, pp. 495-508
Persistent link: https://www.econbiz.de/10003768688