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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Anthropomorphized helpers undermine autonomy and enjoyment in computer games
Kim, Sara
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Chen, Rocky Peng
;
Zhang, Ke
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
2
,
pp. 282-302
Persistent link: https://www.econbiz.de/10011551014
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Judging a book by its cover? : the effect of anthropomorphism on product attribute processing and consumer preference
Wan, Echo Wen
;
Chen, Rocky Peng
;
Jin, Liyin
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 1008-1030
Persistent link: https://www.econbiz.de/10011770802
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