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Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
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The formation of expected future price : a reference price for forward-looking consumers
Jacobson, Robert - In: Journal of consumer research : JCR ; an … 16 (1990) 4, pp. 420-432
Persistent link: https://www.econbiz.de/10001098520
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Communication channels and word of mouth : how the medium shapes the message
Berger, Jonah; Iyengar, Raghuram - In: Journal of consumer research : JCR ; an … 40 (2013/14) 3, pp. 567-579
Persistent link: https://www.econbiz.de/10010202688
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Dynamics of communicator and audience power : the persuasiveness of competence versus warmth
Dubois, David; Rucker, Derek D.; Galinsky, Adam D. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011521914
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How content acquisition method affects word of mouth
Chen, Zoey; Berger, Jonah - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
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Tell me what I did wrong : experts seek and respond to negative feedback
Finkelstein, Stacey R.; Fishbach, Ayelet - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10009563566
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The effects of communication on consumers : special issue
In: Journal of consumer research : JCR ; an … 11 (1985) 4, pp. 849-967
Persistent link: https://www.econbiz.de/10001020232
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Some things are better left unsaid : how word of mouth influences the storyteller
Moore, Sarah G. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 1140-1154
Persistent link: https://www.econbiz.de/10009540242
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How economic contractions and expansions affect expenditure patterns
Kamakura, Wagner A.; Du, Rex Yuxing - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 229-247
Persistent link: https://www.econbiz.de/10009581303
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How economic contractions and expansions affect expenditure patterns
Kamakura, Wagner A.; Du, Rex Yuxing - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 92-110
Persistent link: https://www.econbiz.de/10009777153