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Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
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How content acquisition method affects word of mouth
Chen, Zoey; Berger, Jonah - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
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When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant; Gershoff, Andrew D.; Wooten, David B. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
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Social acceptance and word of mouth : how the motive to belong leads to divergent WOM with strangers and friends
Chen, Zoey - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 613-632
Persistent link: https://www.econbiz.de/10011755395
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Consumer responses to corporate social responsibility (CSR) contribution type
Hildebrand, Diogo; DeMotta, Yoshiko; Sen, Sankar; … - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 738-758
Persistent link: https://www.econbiz.de/10011780549
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Coming to a restaurant near you? : potential consumer responses to nutrition information disclosure on menus
Howlett, Elizabeth A.; Burton, Scot; Bates, Kenneth; … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 494-503
Persistent link: https://www.econbiz.de/10003895847
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Early modern Ottoman coffeehouse culture and the formation of the consumer subject
Karababa, Emİnegül; Ger, Güliz - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 737-760
Persistent link: https://www.econbiz.de/10008856986
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How and when grouping low-calorie options reduces the benefits of providing dish-specific calorie information
Parker, Jeffrey R.; Lehmann, Donald R. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 1, pp. 213-235
Persistent link: https://www.econbiz.de/10010380991
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Consumer movements and collective creativity : the case of Restaurant Day
Weijo, Henri A.; Martin, Diane M.; Arnould, Eric J. - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 251-274
Persistent link: https://www.econbiz.de/10011900540
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Pragmatic learning theory : an inquiry-action framework for distributed consumer learning in online communities
Jayanti, Rama K.; Singh, Jagdip - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 1058-1081
Persistent link: https://www.econbiz.de/10003962967