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Consumer behaviour
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Kotler, Philip
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Journal of creating value
Journal of marketing
15
Legends in marketing
11
Harvard business review : HBR
10
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
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Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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Marketing management : a quarterly business management publication of the American Marketing Association
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Business Horizons
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Journal of Business Strategy
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Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
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Springer eBook Collection
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The Prentice-Hall series in marketing
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The evolution of nonprofit marketing
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Thunderbird international business review
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California management review
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Does marketing need reform? : fresh perspectives on the future
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European Management Journal
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European management journal : publ. twice a year for the Scottish Business School
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
2
Holt, Rinehart and Winston marketing series
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Journal of Consumer Marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIT sloan management review
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Marketing management and the decision sciences: theory and applications
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Nonprofit marketing : sectoral applications
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Pearson one series
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Planning Review
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Readings in basic marketing
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ECONIS (ZBW)
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Marketing and value creation
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
1
,
pp. 10-11
Persistent link: https://www.econbiz.de/10014580385
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2
The consumer in the age of coronavirus
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
1
,
pp. 12-15
Persistent link: https://www.econbiz.de/10014580386
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3
Where does consumerism stand today?
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
2
,
pp. 144-148
Persistent link: https://www.econbiz.de/10014580557
Saved in:
4
Interview with Professor Philip Kotler
Kotler, Philip
(
interviewee
);
Boukouyen, Fatiha
(
interviewer
)
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 138-142
Persistent link: https://www.econbiz.de/10014581541
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