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Betriebliche Wertschöpfung
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Value creation
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value creation
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Beziehungsmarketing
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Kumar, V.
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Srivastava, Rajendra Krishan
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Venkatesan, Rajkumar
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Journal of creating value
Journal of marketing
47
Journal of the Academy of Marketing Science
31
Journal of retailing
28
Journal of marketing research : JMR
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Harvard-Business-Manager : das Wissen der Besten
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of forecasting
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Journal of international marketing
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Legends in marketing
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Production and Operations Management
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International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
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MSI reports : working paper series
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Forecasting
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Marketing Science
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Marketing research : a magazine of management and applications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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MIT sloan management review
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Handbook of research on customer equity in marketing
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Homo oeconomicus
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Journal of Business Research
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Review of marketing research
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SpringerLink / Bücher
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Journal of service research : JSR
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Journal of world business : JWB
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Benchmarking : an international journal
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Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
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European Journal of Operational Research
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Conceptualizing value creation in the platform era
Reinartz, Werner J.
;
Venkatesan, Rajkumar
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 184-203
Persistent link: https://www.econbiz.de/10014581504
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2
Special Issue: defining and measuring value
Kumar, V.
(
ed.
);
Srivastava, Rajendra Krishan
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10014581519
Saved in:
3
Value creation and value appropriation
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10014581497
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