Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of creating value"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A Generic Concept of Marketing...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
1
Consumers
1
Coronavirus
1
Konsumentenverhalten
1
Verbraucher
1
Online availability
All
Free
2
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Interview
1
Language
All
English
4
Author
All
Kotler, Philip
4
Boukouyen, Fatiha
1
Published in...
All
Journal of creating value
Journal of marketing
15
Legends in marketing
11
Harvard business review : HBR
10
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
5
SpringerLink / Bücher
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Business Horizons
3
Business horizons
3
Journal of Business Strategy
3
Marketing management : a quarterly business management publication of the American Marketing Association
3
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
Springer eBook Collection
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Applications of the sciences in marketing management
2
California management review
2
Computer innovations in marketing
2
Does marketing need reform? : fresh perspectives on the future
2
European Management Journal
2
European management journal : publ. twice a year for the Scottish Business School
2
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
2
Holt, Rinehart and Winston marketing series
2
Journal of Consumer Marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIT sloan management review
2
Marketing management and the decision sciences: theory and applications
2
Nonprofit marketing : sectoral applications
2
Pearson one series
2
Planning Review
2
Readings in basic marketing
2
Readings in marketing : the qualitative and quantitative areas
2
Review of marketing research
2
Springer Business Cases
2
Strategic marketing : planning, implementation, and control
2
wi / wirtschaft
2
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing and value creation
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
1
,
pp. 10-11
Persistent link: https://www.econbiz.de/10014580385
Saved in:
2
The consumer in the age of coronavirus
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
1
,
pp. 12-15
Persistent link: https://www.econbiz.de/10014580386
Saved in:
3
Where does consumerism stand today?
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
2
,
pp. 144-148
Persistent link: https://www.econbiz.de/10014580557
Saved in:
4
Interview with Professor Philip Kotler
Kotler, Philip
(
interviewee
);
Boukouyen, Fatiha
(
interviewer
)
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 138-142
Persistent link: https://www.econbiz.de/10014581541
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
