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~isPartOf:"Journal of creating value"
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Journal of creating value
Journal of marketing
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Journal of retailing
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Journal of the Academy of Marketing Science
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of forecasting
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Legends in marketing
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Homo oeconomicus
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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SpringerLink / Bücher
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Handbook of research on customer equity in marketing
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International journal of procurement management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Value creation and value appropriation
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10014581497
Saved in:
2
Special Issue: defining and measuring value
Kumar, V.
(
ed.
);
Srivastava, Rajendra Krishan
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10014581519
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