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~isPartOf:"Journal of current issues and research in advertising"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Consumer behaviour"
~subject:"Theorie"
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Consumer behaviour
Theorie
Econometric model
127
Ökonometrisches Modell
127
Advertising
87
Werbung
87
USA
77
United States
77
Konsumentenverhalten
28
Advertising effects
24
Werbewirkung
24
Theory
22
Internet marketing
13
Online-Marketing
13
Welfare analysis
10
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10
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9
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Heckman, James J.
3
Dave, Dhaval
2
Della Vigna, Stefano
2
Nesheim, Lars
2
Nevo, Aviv
2
Pittman, Matthew
2
Saffer, Henry
2
Wen, Taylor Jing
2
Aguiar, Mark
1
Anderson, Simon P.
1
Athey, Susan
1
Barro, Robert J.
1
Bernanke, Ben
1
Berndt, Ernst R.
1
Boerman, Sophie C.
1
Boivin, Jean
1
Brannan, Ashley
1
Bright, Laura F.
1
Brinson, Nancy H.
1
Brock, William A.
1
Buteau, Emily
1
Calvano, Emilio
1
Chaloupka, Frank J.
1
Chatterjee, Satyajit
1
Chaung, Un-Chae
1
Chen, Jie
1
Choi, Chang-Won
1
Chuan, Ching-Hua
1
Coate, Stephen
1
Cole, Harold L.
1
Cummins, R. Glenn
1
Diehl, Sandra
1
Duffie, Darrell
1
Durlauf, Steven N.
1
Eastin, Matthew S.
1
Ekeland, Ivar
1
Elfenbein, Daniel W.
1
Evans, Nathaniel J.
1
Farnall, Olan
1
Feng, Yang
1
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Journal of current issues and research in advertising
Working paper / National Bureau of Economic Research, Inc.
International journal of advertising : the review of marketing communications
127
Journal of business research : JBR
110
Journal of marketing communications
103
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising research
69
Journal of promotion management : innovations in planning and applied research
48
Journal of retailing and consumer services
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Journal of promotion management : JPM
45
Journal of advertising
42
Journal of advertising : official publication of the American Academy of Advertising
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
40
International journal of industrial organization
39
NBER working paper series
34
Discussion paper / Centre for Economic Policy Research
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of Consumer Marketing
31
NBER Working Paper
31
SpringerLink / Bücher
30
CESifo working papers
28
European journal of operational research : EJOR
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
24
Journal of marketing research : JMR
24
Health marketing quarterly
23
Lecture notes in economics and mathematical systems : LNEMS
22
Europäische Hochschulschriften / 5
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Marketing letters : a journal of research in marketing
20
Asia Pacific journal of marketing and logistics
19
European Journal of Marketing
19
Journal of international consumer marketing
19
Economics letters
18
Journal of marketing
18
Marketing : ZFP ; journal of research and management
18
The journal of consumer marketing
17
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ECONIS (ZBW)
50
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1
Measuring market power in the ready-to-eat cereal industry
Nevo, Aviv
-
1998
Persistent link: https://www.econbiz.de/10000654980
Saved in:
2
Prices and coupons for breakfast cereals
Nevo, Aviv
;
Wolfram, Catherine D.
-
1999
Persistent link: https://www.econbiz.de/10001363985
Saved in:
3
Valuation in over-the-counter markets
Duffie, Darrell
;
Gârleanu, Nicolae
;
Pedersen, Lasse Heje
-
2006
Persistent link: https://www.econbiz.de/10003287776
Saved in:
4
Quantitative models of sovereign debt crises
Aguiar, Mark
;
Chatterjee, Satyajit
;
Cole, Harold L.
; …
-
2016
Persistent link: https://www.econbiz.de/10011459889
Saved in:
5
Uncertainty outside and inside economic models
Hansen, Lars Peter
-
2014
Persistent link: https://www.econbiz.de/10010412425
Saved in:
6
Durable goods and conformity
House, Christopher L.
;
Ozdenoren, Emre
-
2006
Persistent link: https://www.econbiz.de/10003289246
Saved in:
7
Trade, FDI, and the organization of firms
Helpman, Elhanan
-
2006
Persistent link: https://www.econbiz.de/10003298251
Saved in:
8
On the welfare costs of consumption uncertainty
Barro, Robert J.
-
2006
Persistent link: https://www.econbiz.de/10003399532
Saved in:
9
Financial innovation for an aging world
Mitchell, Olivia S.
;
Piggott, John
;
Sherris, Michael
; …
-
2006
Persistent link: https://www.econbiz.de/10003365265
Saved in:
10
Monetary policy in a data-rich environment
Bernanke, Ben
;
Boivin, Jean
-
2001
Persistent link: https://www.econbiz.de/10001596114
Saved in:
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