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Are "well-told" stories of cancer worn out? : insights on persuasion characteristics used in cancer narrative PSAs
Rodgers, Shelly; Stemmle, Jon - In: Journal of current issues and research in advertising 41 (2020) 3, pp. 257-283
Persistent link: https://www.econbiz.de/10012289870
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COVID-19 public service advertisements through the prism of goal-framing theory
Belobrovkina, Evgeniia; Rodgers, Shelly - In: Journal of current issues and research in advertising 44 (2023) 4, pp. 497-516
Persistent link: https://www.econbiz.de/10014444780
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Linking ethnicity targeting with artificial intelligence and data collection : perceptions and behavioral responses of black consumers
Zhang, Weilu; Rodgers, Shelly - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 373-391
Persistent link: https://www.econbiz.de/10014416034
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Using photovoice research for advertising theory
Rodgers, Shelly; Belobrovkina, Evgeniia - In: Journal of current issues and research in advertising 43 (2022) 2, pp. 137-154
Persistent link: https://www.econbiz.de/10013358819