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Playing nice in the sandbox : is collaboration among advertising and public relations agencies the same as integration?
Neill, Marlene S.; Schauster, Erin - In: Journal of current issues and research in advertising 39 (2018) 2, pp. 140-159
Persistent link: https://www.econbiz.de/10012242958
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Expectations for advertising and public relations education from agency executives : a comparative study between China and the United States
Xie, Quan; Schauster, Erin; Neill, Marlene S. - In: Journal of current issues and research in advertising 39 (2018) 3, pp. 289-307
Persistent link: https://www.econbiz.de/10012243084