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~isPartOf:"Journal of current issues and research in advertising"
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Advertising
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Advertising effects
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Wen, Taylor Jing
3
Belobrovkina, Evgeniia
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Callister, Mark
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Gangadharbatla, Harsha
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Ham, Chang-Dae
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Holiday, Steven
2
Phillips, Barbara J.
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Journal of current issues and research in advertising
Journal of advertising research
409
Journal of advertising : official publication of the American Academy of Advertising
304
Journal of business research : JBR
284
International journal of advertising : the quarterly review of marketing communications
275
International journal of advertising : the review of marketing communications
251
Journal of marketing communications
226
Journal of advertising
182
NBER working paper series
182
Working paper / National Bureau of Economic Research, Inc.
163
NBER Working Paper
155
Journal of promotion management : JPM
146
European Journal of Marketing
142
Journal of Consumer Marketing
137
Psychology & marketing
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
128
Journal of retailing and consumer services
113
Journal of marketing research : JMR
106
European journal of marketing : EJM
105
Journal of promotion management : innovations in planning and applied research
94
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Journal of marketing
89
SpringerLink / Bücher
89
International journal of internet marketing and advertising : IJIMA
85
Young Consumers
83
Marketing : ZFP ; journal of research and management
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of current issues and research in advertising : JCIRA
75
Applied economics
74
European journal of operational research : EJOR
74
Marketing letters : a journal of research in marketing
73
Health marketing quarterly
72
Journal of historical research in marketing
72
Marketing Science
71
Journal of health economics
69
Jahrbuch der Absatz- und Verbrauchsforschung
67
Discussion paper series / IZA
62
International Marketing Review
59
International journal of industrial organization
59
Strategic Direction
58
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ECONIS (ZBW)
60
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1
Empowering emotion : the driving force of share and purchase intentions in viral
advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
2
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
3
Green
advertising
on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
4
Changing attitudes on social media : effects of fear and information in green
advertising
on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
5
Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of
advertising
Shelton, Summer S.
;
Waddell, T. Franklin
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 258-276
Persistent link: https://www.econbiz.de/10012623605
Saved in:
6
Covid-19 and
advertising
: the case for a paradigm shift
Gangadharbatla, Harsha
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483542
Saved in:
7
Exploring
advertising
equity in fashion
advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
8
Audience reaction to comedic
advertising
violence after exposure to violent media
Gulas, Charles S.
;
Swani, Kunal
;
Weinberger, Marc G.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012243094
Saved in:
9
Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home
advertising
campaigns
Feng, Yang
;
Xie, Quan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
Saved in:
10
Consumer response to selfies in advertisements : visual rhetoric for the Me Me Me Generation
Holiday, Steven
;
Loof, Travis
;
Cummins, R. Glenn
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 123-146
Persistent link: https://www.econbiz.de/10012243112
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