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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
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Comparative Advertising Effectiveness: A Cross-Cultural Study
Shao, Alan T.
;
Bao, Yeqing
;
Gray, Elizabeth
- In:
Journal of current issues and research in advertising : …
26
(
2004
)
2
,
pp. 67-80
Persistent link: https://www.econbiz.de/10008117150
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