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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
Journal of communication management : an international journal
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Journal of Communication Management
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of advertising : the quarterly review of marketing communications
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International journal of sport management and marketing : IJSMM
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
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Recht der internationalen Wirtschaft : RIW ; Betriebs-Berater international
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The moral compass of public relations
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Zeitschrift für ausländisches und internationales Arbeits- und Sozialrecht : ZIAS
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Does Consumers' Product-Related Involvement Matter When It Comes to Corporate Ads?
Kim, Sora
;
Haley, Eric
;
Lee, Yoon-Joo
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 37-48
Persistent link: https://www.econbiz.de/10008167831
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