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Kontrolle der Werbewirkung
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Advertising
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Journal of current issues and research in advertising : JCIRA
Journal of advertising research
241
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
72
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
SpringerLink / Bücher
61
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
Psychology & marketing
55
NBER working paper series
54
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Health marketing quarterly
49
Journal of current issues and research in advertising
46
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
43
Working paper / National Bureau of Economic Research, Inc.
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Economics letters
30
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ECONIS (ZBW)
51
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1
A 13-year content analysis of survey methodology in communication related journals
Macias, Wendy
;
Springston, Jeffrey K.
;
Lariscy, Ruth …
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10003770184
Saved in:
2
The effects of advertising spending on satisfaction : a comparison study of bank and supermarket industries
Ha, Hong-youl
;
Muthaly, Siva
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 87-97
Persistent link: https://www.econbiz.de/10003807892
Saved in:
3
Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei
;
Liu, Yung-I
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
Saved in:
4
The effects of symbol product relevance and religiosity on consumer perceptions of Christian symbols in advertising
Henley, Walter Hodges
;
Philhours, Melodie
;
Ranganathan, …
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 89-103
Persistent link: https://www.econbiz.de/10003862227
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5
Beyond culture : a proposal for agent-based content analyses of international advertisements
Gao, Zhihong
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 105-116
Persistent link: https://www.econbiz.de/10003862230
Saved in:
6
Using humor in conjunction with negative consequences in advertising
Voss, Kevin E.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 25-39
Persistent link: https://www.econbiz.de/10003929288
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7
A frontier analysis for advertising budgeting : benchmarking efficient advertisers
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003929296
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8
Antecedents to advertising avoidance in China
Prendergast, Gerard P.
;
Cheung, Wah-leung
;
West, Douglas C.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10008822597
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9
Antecedents and consequences of attitudes toward direct-to-consumer advertising of prescription drugs
Torres, Ivonne M.
;
Limbu, Yam B.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 59-70
Persistent link: https://www.econbiz.de/10008822600
Saved in:
10
The content of cosmetic surgery advertisements placed in large city magazines, 1985 - 2004
Hennink-Kaminski, Heidi
;
Reid, Leonard N.
;
King, Karen …
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10008822601
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