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Beyond culture : a proposal for agent-based content analyses of international advertisements
Gao, Zhihong - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 105-116
Persistent link: https://www.econbiz.de/10003862230
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Consumer attitudes toward advertising in the digital age : a China-United States comparative study
Gao, Zhihong; Zhang, Hongxia; Li, Sherry F. - In: Journal of current issues and research in advertising : … 35 (2014) 1, pp. 12-28
Persistent link: https://www.econbiz.de/10010383168
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Beyond Culture: A Proposal for Agent-Based Content Analyses of International Advertisements
Gao, Zhihong - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 105
Persistent link: https://www.econbiz.de/10008311505