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Virtual world experiential promotion
Krishen, Anjala S.; Hardin, Andrew M.; LaTour, Michael S. - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 263-281
Persistent link: https://www.econbiz.de/10009770219
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Asian females in an advertising context : exploring skin tone tension
Krishen, Anjala S.; LaTour, Michael S.; Alishah, Elnaz … - In: Journal of current issues and research in advertising : … 35 (2014) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10010383158
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Can advertising change memory for even a really discrepant experience? : paradigm issues in the study of postexperience advertising
LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 210-226
Persistent link: https://www.econbiz.de/10009671481
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Can Advertising Change Memory for Even a Really Discrepant Experience? Paradigm Issues in the Study of Postexperience Advertising
LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 210-227
Persistent link: https://www.econbiz.de/10009999434
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Virtual World Experiential Promotion
Krishen, Anjala S.; Hardin, Andrew M.; LaTour, Michael S. - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 263-281
Persistent link: https://www.econbiz.de/10010115987
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Women's Studies and Advertising Role Portrayal Sensitivity: How Easy Is It to Raise "Feminist Consciousness"?
Ford, John B.; LaTour, Michael S.; Middleton, Courtney - In: Journal of current issues and research in advertising : … 21 (1999) 2, pp. 77
Persistent link: https://www.econbiz.de/10008120868
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Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising
Reichert, Tom; LaTour, Michael S.; Kim, JooYoung - In: Journal of current issues and research in advertising : … 29 (2007) 2, pp. 65-80
Persistent link: https://www.econbiz.de/10008125020
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A Test of Media Literacy Effects and Sexual Objectification in Advertising
Reichert, Tom; LaTour, Michael S.; Lambiase, Jacqueline J. - In: Journal of current issues and research in advertising : … 29 (2007) 1, pp. 81
Persistent link: https://www.econbiz.de/10008125730
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Effects of Compulsive Buying Tendencies on Attitudes Toward Advertising: The Moderating Role of Exposure to TV Commercials and TV Shows
Kwak, Hyokjin; Zinkhan, George M.; DeLorme, Denise E. - In: Journal of current issues and research in advertising : … 24 (2002) 2, pp. 17-32
Persistent link: https://www.econbiz.de/10008118614