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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the quarterly review of marketing communications
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An experimental examination of factors affecting click-through of keyword search ads
Yoo, Chan Yun
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10009671502
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An Experimental Examination of Factors Affecting Click-Through of Keyword Search Ads
Yoo, Chan Yun
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 56-79
Persistent link: https://www.econbiz.de/10009974249
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An Experimental Examination of Factors Affecting Click-Through of Keyword Search Ads
Yun Yoo, Chan
- In:
Journal of current issues and research in advertising : …
33
(
2011
)
1
,
pp. 56-79
Persistent link: https://www.econbiz.de/10010033583
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