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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the review of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Corporate Communications: An International Journal
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Journal of consumer behaviour : an international research review
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Psychology & marketing
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Corporate communications : an international journal
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Die wirtschaftliche Seite des Bauens : Festschrift zum 60. Geburtstag von Rainer Wanninger
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Euroheat & power : Kraft-Wärme-Kopplung, Nah-/Fernwärme, Contracting
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Innovation der Persuasion : die Qualität der Werbe- und Markenkommunikation in neuen Medienwelten
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Tiptoe or tackle? : the role of product placement prominence and program involvement for the mere exposure effect
Matthes, Jörg
;
Wirth, Werner
;
Schemer, Christian
; …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10009671495
Saved in:
2
Tiptoe or Tackle? The Role of Product Placement Prominence and Program Involvement for the Mere Exposure Effect
Matthes, Jörg
;
Wirth, Werner
;
Schemer, Christian
; …
- In:
Journal of current issues and research in advertising : …
33
(
2011
)
1
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010033587
Saved in:
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