Narrow search
Showing 1 - 5 of 5
Cover Image
A frontier analysis for advertising budgeting : benchmarking efficient advertisers
Kim, Kihan; Cheong, Yunjae - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 91-104
Persistent link: https://www.econbiz.de/10003929296
Cover Image
The state of media planning research : a 16-year assessment, 1992 - 2007
Cheong, Yunjae; Kim, Kihan - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 227-247
Persistent link: https://www.econbiz.de/10009671479
Cover Image
A Frontier Analysis for Advertising Budgeting: Benchmarking Efficient Advertisers
Kim, Kihan; Cheong, Yunjae - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 91-105
Persistent link: https://www.econbiz.de/10008346599
Cover Image
The State of Media Planning Research: A 16-Year Assessment, 19922007
Cheong, Yunjae; Kim, Kihan - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 227-248
Persistent link: https://www.econbiz.de/10009999435
Cover Image
The State of Media Planning Research: A 16-Year Assessment, 1992-2007
Cheong, Yunjae; Kim, Kihan - In: Journal of current issues and research in advertising : … 33 (2011) 1, pp. 227-248
Persistent link: https://www.econbiz.de/10010033592