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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Advertising
51
Werbung
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Advertising effects
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Reid, Leonard N.
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Journal of current issues and research in advertising : JCIRA
Journal of advertising research
260
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
192
Journal of advertising
192
Journal of business research : JBR
190
Journal of advertising : official publication of the American Academy of Advertising
178
Journal of marketing communications
157
European Journal of Marketing
142
Journal of Consumer Marketing
138
European journal of operational research : EJOR
126
NBER working paper series
123
Applied economics
121
Working paper / National Bureau of Economic Research, Inc.
113
NBER Working Paper
108
Management science : journal of the Institute for Operations Research and the Management Sciences
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of promotion management : JPM
86
Journal of productivity analysis
84
Young Consumers
83
Economics letters
81
Discussion paper / Centre for Economic Policy Research
77
Journal of historical research in marketing
76
Journal of marketing
76
European journal of marketing : EJM
74
Marketing Science
69
Journal of marketing research : JMR
68
International journal of industrial organization
66
Journal of promotion management : innovations in planning and applied research
66
International journal of internet marketing and advertising : IJIMA
63
Journal of retailing and consumer services
63
CESifo working papers
62
SpringerLink / Bücher
61
American journal of agricultural economics
60
Psychology & marketing
60
International Marketing Review
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Strategic Direction
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
Journal of Product & Brand Management
54
Working paper
54
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ECONIS (ZBW)
52
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1
How concentrated is the US
advertising
and marketing services industry? : myth versus reality
Silk, Alvin J.
;
King, Charles
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 166-193
Persistent link: https://www.econbiz.de/10009770248
Saved in:
2
How
advertising
creatives define excellent planning
Haley, Eric
;
Taylor, Ronald
;
Morrison, Margaret
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10010383927
Saved in:
3
Agency practitioners, pseudo-professionalization tactics, and
advertising
professionalism
Nyilasy, Gergely
;
Kreshel, Peggy J.
;
Reid, Leonard N.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10009671492
Saved in:
4
Advertising
agency compensation, client evaluation and switching costs : an extension of agency theory
Davies, Mark
;
Prince, Melvin
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 13-31
Persistent link: https://www.econbiz.de/10003986997
Saved in:
5
A 13-year content analysis of survey methodology in communication related journals
Macias, Wendy
;
Springston, Jeffrey K.
;
Lariscy, Ruth …
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10003770184
Saved in:
6
The effects of
advertising
spending on satisfaction : a comparison study of bank and supermarket industries
Ha, Hong-youl
;
Muthaly, Siva
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 87-97
Persistent link: https://www.econbiz.de/10003807892
Saved in:
7
Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei
;
Liu, Yung-I
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
Saved in:
8
The effects of symbol product relevance and religiosity on consumer perceptions of Christian symbols in
advertising
Henley, Walter Hodges
;
Philhours, Melodie
;
Ranganathan, …
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 89-103
Persistent link: https://www.econbiz.de/10003862227
Saved in:
9
Beyond culture : a proposal for agent-based content analyses of international advertisements
Gao, Zhihong
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 105-116
Persistent link: https://www.econbiz.de/10003862230
Saved in:
10
Using humor in conjunction with negative consequences in
advertising
Voss, Kevin E.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 25-39
Persistent link: https://www.econbiz.de/10003929288
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