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Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin; La Ferle, Carrie; Edwards, Steven M. - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
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The Importance of Perceived Endorser Credibility in South Korean Advertising
Ferle, Carrie La; Choi, Sejung Marina - In: Journal of current issues and research in advertising : … 27 (2005) 2, pp. 67-82
Persistent link: https://www.econbiz.de/10008116027
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Role-Taking: Enhancing the Online Experience
Edwards, Steven M.; Ferle, Carrie La - In: Journal of current issues and research in advertising : … 25 (2003) 2, pp. 45-56
Persistent link: https://www.econbiz.de/10008117836
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Cross Media Promotion of the Internet in Television Commercials
Edwards, Steven; Ferle, Carrie La - In: Journal of current issues and research in advertising : … 22 (2000) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10008120544
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Examining the Influence of Culture on Perceived Source Credibility of Asian Americans & the Mediating Role of Similarity
Morimoto, Mariko; Ferle, Carrie La - In: Journal of current issues and research in advertising : … 30 (2008) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10008124691