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~isPartOf:"Journal of customer behaviour"
~person:"Balke, Nathan S."
~person:"Brown, Stephen"
~person:"Caglayan, Mustafa O."
~subject:"Tiere"
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Animal house : brand mascots, mascot brands and more besides
Brown, Stephen
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 77-92
Persistent link: https://www.econbiz.de/10010415669
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