Narrow search
Showing 1 - 2 of 2
Cover Image
How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables
Löffler, Michael; Decker, Reinhold - In: Journal of customer behaviour 10 (2011) 3, pp. 207-222
Persistent link: https://www.econbiz.de/10009577351
Cover Image
How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives: The case of premium durables
Löffler, Michael; Decker, Reinhold - In: Journal of customer behaviour 10 (2011) 3, pp. 207-223
Persistent link: https://www.econbiz.de/10009805463