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The two minds of the buyer : the difference in expectations and perceptions towards sales personnel in turbulent market contexts
Kuhnle, Jennifer C.; Caemmerer, Barbara; Mulki, Jay P. - In: Journal of customer behaviour 11 (2012) 2, pp. 167-179
Persistent link: https://www.econbiz.de/10009664024
Cover Image
The two minds of the buyer: The difference in expectations and perceptions towards sales personnel in turbulent market contexts
Kuhnle, Jennifer C.; Caemmerer, Barbara; Mulki, Jay - In: Journal of customer behaviour 11 (2012) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10010037430
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Special issue editorial: customers and innovation
Caemmerer, Barbara; Sadik-Rozsnyai, Orsolya - In: Journal of customer behaviour 20 (2021) 3, pp. 169-172
Persistent link: https://www.econbiz.de/10014424080