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Journal of customer behaviour
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Relevance of soft-sell and hard-sell advertising appeals for global consumer cultural positioning
Butt, Irfan
;
Mukerji, Bhasker
;
Shareef, Mahmud Akhter
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011843591
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