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Double, double toil and trouble : on the equivocal magic of marketing
Brown, Stephen - In: Journal of customer behaviour 8 (2009) 2, pp. 163-175
Persistent link: https://www.econbiz.de/10003870030
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Animal house : brand mascots, mascot brands and more besides
Brown, Stephen - In: Journal of customer behaviour 13 (2014) 2, pp. 77-92
Persistent link: https://www.econbiz.de/10010415669
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How to win sales and influence customers : a black swan story
Brown, Stephen - In: Journal of customer behaviour 7 (2008) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10003721683
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Is branding going gothic? : a descent into the Mallström
Brown, Stephen - In: Journal of customer behaviour 19 (2020) 2, pp. 175-197
Persistent link: https://www.econbiz.de/10012299029
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Retro Galore! : is there no end to nostalgia?
Brown, Stephen - In: Journal of customer behaviour 17 (2018) 1/2, pp. 9-29
Persistent link: https://www.econbiz.de/10011936105
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The curse of the crampus
Brown, Stephen - In: Journal of customer behaviour 22 (2023) 1/2, pp. 102-112
Persistent link: https://www.econbiz.de/10014424268
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Reading Russ
Brown, Stephen - In: Journal of customer behaviour 22 (2023) 3, pp. 66-78
Persistent link: https://www.econbiz.de/10014424290
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Can you hear me at the back?
Brown, Stephen - In: Journal of customer behaviour 22 (2023) 3, pp. 93-98
Persistent link: https://www.econbiz.de/10014424294
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Bliss was it in that business school...
Brown, Stephen - In: Journal of customer behaviour 22 (2023) 4, pp. 256-262
Persistent link: https://www.econbiz.de/10015056453
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Editorial: and the customer lived happily ever after : introduction to the special issue on storytelling
Brown, Stephen; Kerrigan, Finola - In: Journal of customer behaviour 18 (2019) 4, pp. 257-262
Persistent link: https://www.econbiz.de/10012257514