1. Introduction -- 2. High Fidelity Data -- 3. Connecting the Dots -- 4. Real Time Analytics -- 5. Predicting the Future -- 6. The New Company -- 7. Data Ethics: Facts & Fiction -- 8. Role of Academia, Industry, and Research.

Adhering to the combination of theoretical introduction and practical case introduction, this book summarizes the basic concepts and methods in management and big data analysis at home and abroad and introduces a large number of relevant practical cases, especially new cases in the Internet era,...