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Hyper-personalisation : inducing behaviours through data : how machine learning and automation can help customers make valuable and informed decisions
Coelho, Luís
;
Cachola, Gonçalo
- In:
Journal of digital banking
8
(
2023/2024
)
3
,
pp. 198-209
Persistent link: https://www.econbiz.de/10014508029
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