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Why marketing needs speech analytics
Fluss, Donna - In: Journal of direct, data and digital marketing practice … 11 (2009/10) 4, pp. 324-331
Persistent link: https://www.econbiz.de/10003979191
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Decca tests contextual mobile marketing
Sear, David - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 3, pp. 226-228
Persistent link: https://www.econbiz.de/10010347059
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Marketing in a mobile-first world : tackling the why and the how
Save, Aditya - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 3, pp. 202-212
Persistent link: https://www.econbiz.de/10010347065
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Guest editorial: The e-marketing SIG (beta) manifesto : aligning research with practice in digital marketing
Wolny, Julia - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 288-289
Persistent link: https://www.econbiz.de/10010385970
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The marketing data space race
Shaw, Robert - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
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Ethical marketing research in the digital age : how can academics and practitioners work together?
Clark, Lillian - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 258-259
Persistent link: https://www.econbiz.de/10010385976
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The 2013 Customer Intimacy Index
Wood, Andy - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 64-70
Persistent link: https://www.econbiz.de/10010256405